Bodyvertising

Bodyvertising SWOT

Analysis

Strengths:

Allows for financial breathing room. People who are in need of earning some money can sell a part of their body for advertising.
There are many different types of bodyvertising that people can choose to be a part of or that advertisers use.

Weaknesses:

With bodyvertising there is a negative image surrounding the idea of having a logo, website or some other ad placed on your body for life.
Some bodyvertising is permanent
Most people who get permanent tattoos done end up regretting their decision later in life.

Opportunities:

Bodyvertising has the opportunity to create informative and educational body ads
Bodyvertising can give companies and businesses an opportunity to do a "world's first" or come up with other ways to advertise on your body.
For example: Kia came up with the world's first nail-art stop-motion animation film. Interesting and also weirdly Kia in its quirkiness, the little animation is sure to hit with the target market of city-dwelling ladies who like cute, zippy cars in candy colors. (Adweek.com)
Recently people have been letting space on their body for advertising, but this promotion campaign takes it one further. People in Brazil were not only offered this promotional tongue stud from Coke, they were given a free piercing if they had nowhere to put it! This new technique is inventively termed ‘advertasting’.
But why brand an inanimate object like a stone, which will just sit there lazily until you take (or throw) it to clients, when you can brand something that will fly out there and do your promotion for you? Flikr user Mleak has taken brands such Nike and FedEx, printed their logos onto grasshoppers and beetles and then released them into the wild. Forget viral marketing, this is what its creator calls ‘parasitic advertising’.

Threats:

Promoting that it’s cool and okay to sell parts of your body may influence children that they too should do so.
Possibility of people getting upset with this practice and put up a fight against it

HERE IS A LINK TO MY BODYVERTISING BRAINSHARK PRESENTATION: http://my.brainshark.com/Bodyvertising-PowerPoint-785726353