•  One of the biggest risks is financial. Businesses need to have the funds available to pay individuals to advertise on their bodies. However, there are more and more different types of bodyvertising that do not include paying someone to get a tattoo and these types may be inexpensive like handvertising, which consists of stamping a businesses logo on someone’s hand. A second risk is people regretting their decision to have tattoos on their bodies. Many people who sell their bodies for advertising end up regretting their decision.
  • Bodyvertising is not always fit for every business. A health related business wouldn’t be as suited to advertise through bodyvertising as a casino or online business would be. You don’t want to hurt or misrepresent your image. Businesses also don’t want to open a “can of worms.” Once you start marketing a certain way people may start to expect it all the time or want to become a part of it, which in turn may cause it to go out of control.
  • Bodyvertising can also influence children in a negative way. They may see that people are selling parts of their body to have something permanently placed on their bodies and then they think it is okay to do so or that they should. 

Risks and Pitfalls  
 

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