Kia used nailvertising to create the world's first nail-art stop-motion animation film. Interesting and also weirdly Kia in its quirkiness, the little animation is sure to hit with the target market of city-dwelling ladies who like cute, zippy cars in candy colors. (Adweek.com)
Instead of branding on an inanimate object like a stone, which will just sit there lazily until you take it to clients, when you can brand something that will fly out there and do your promotion for you? Brands such Nike and FedEx, printed their logos onto grasshoppers and beetles and then released them into the wild. Forget viral marketing, this is what its creator calls ‘parasitic advertising’.
In an msnbc.com article titled “Tattoo ads turn people into ‘walking billboard,’ Volvo recently utilized tattoos in another way, by creating a fictional character whose tattoos spelled out the coordinates of an undersea location of $50,000 in gold coins and the keys to a new car. Linda Gangeri, national advertising manager of Volvo Cars of North America, said the tattoo man was a way to get people to think differently about the Volvo brand. |
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