Potential Marketing Activities A business can incorporate bodyvertising in their marketing plan in many different ways to suit their product offering and brand. Bodyvertising is a trend that will add to a businesses promotional effort. Businesses can produce temporary tattoos and hand them out at events or give to customers. This would entice people to put these tattoos on them and they are then automatically advertising for them. This promotional effort will have an initial cost but the return on investment will most likely cover those costs. If we take Kwik Trip Inc. in La Crosse, Wisconsin for example, they could use bodyvertising in a few different ways. Kwik Trip can announce that they are looking for individuals who are willing to sell part of their body to advertise for them. They could purchase advertisers for permanent or temporary tattoos. These individuals would get paid to be a walking billboard for Kwik Trip. Kwik Trip could also try a new trend within bodyvertising called advertasting. This would consist of handing out tongue studs that say Kwik Trip. Depending on the budget they want to set aside towards bodyvertising will affect the amount they can do. Bodyvertising has many advantages and disadvantages and it is not a good fit for every business. You need to have the funds and make sure that it suits what your businesses message is and what you stand for. These activities would bring about more awareness in general. Many people know what Kwik Trip is, but seeing an ad on someone’s body may strike their interest and urge them to visit a Kwik Trip store. |
 |
